Strategic Plan Part Ii Bus 475

Strategic Plan Part II BUS 475 Christinas bizarre change state hive away ordain cater to clientele spirit for a shopping experience that postnot be gotten anywhere else. In collection for the subtle craft to accomplish this, the owner of Christinas extraordinary uniform Store leave accept to complete a Strength, Weakness, Opportunity, Threats, and Trends compendium (SWOTT). The SWOTT entrust allow the owner to observe the business from an objective point of view and analysis any problem argonas before it hold ups an actual problem.Christinas Unique vestments Store allow conduct an intimate and external analysis using the SWOTT table giving explanations or an analysis on seven computes in the table and naming one factor to be considered the major factor for each(prenominal) category. The SWOTT identified mooring and creativity in room as the violence and opportunity for Christinas Unique enclothe. The SWOTT identified situation a wholesaler for the swap as a weakness, and the legal and restrictive issues as a threat while identifying surroundal conscience as a trend for the go with to focus for the future.A major intensiveness the fellowship will have is status of the monetary fund. Location is an meaning(a) factor in a business succeeding therefore, finding the right location for Christinas Unique Clothing Store is the companys strength. The strains location will be in area that the intend targeted clientele will frequent to shop, therefore presenting the business the opportunity to prolong personalized tailored care in the change state industry. As the stemma opens, allegeing creative and unique accessory items will allow Christinas Unique Clothing to stand apart from the other boutiques in the area.Sorella dress shop is a amply-end whole tone retail store that sells decorator clothes much(prenominal) as Seven For All Mankind, Vince, and Nicole Miller, however, the boutiques emolument stops there. Sorella Bouti que does not offer its customers a personalized or tailored shopping experience (Sorella Boutique, 2011, p. 1). Locating the correct wholesaler for the merchandise to be displayed and sold in Christinas Unique Clothing Store will be a challenge.The internet is littered with wholesale dealers posing a deal for all to have however for a novel business buying merchandise cheap is great on the cypher but buying cheap merchandise will spell tribulation in the end. Legal and regulatory issues will need to be researched and followed by dint of before the business can open its doors to the public. Skipping or ignoring the legalities can notwithstanding bring disaster to the business quickly. For a retail clothing store the legal issues are few ensuring the local city or county permit requirements are met before opening the business.Insuring the business for at fault accidents should be considered also, thus protecting the business from liability during an accident. Although to open a slender business, it is not required to have any documentation other than a business license from the city in which the business will be operated within, it is recommended that the owner have knowledge of how to run a business. As a long-term goal and for future success, the company will want to be active towards becoming environmental conscience with a source that is reusing materials for the designers clothing stress or accessories.Becoming environmental conscience is how Christinas Unique Clothing Store will out-last the other boutiques in the area. Although, 51% new small business will survive the first five classs, focusing betimes on what the companys long-term goals can help the company stay focused on the future (Schaefer, 2011). Christinas Unique Clothing clientele is targeted towards the full(prenominal)er income class, economic times are calm down bungling and can be a threat for a new business, and essential(prenominal) be weighed.As the economic status change s, the company can alter as well. The air industry changes the design line each year the company can adapt its inventory to include the latest fashion designs to attract its clientele. To produce an inventory that can be sold at level-headed prices the suppliers will need to be trustworthy. The clothing existence offered will be obtained from designers, wholesalers, or online stores that carry the designer clothing at reasonable prices allowing the clothing to be re-merchandised for a profit.The accessories can be bought from wholesalers or online designers also, scrimping damages on travel and gas, although the supply chains will need to be organized and categorized by minimum purchase requirement, cost, and popularity. Wholesalers and rebate online stores advertise designer clothing and accessories at a fraction of the cost when the consumer buys in bulk, the drawback is the merchandise can contain flaws that represents seconds or less prime(a) merchandise. For example, br ush off stores such as Ross, Kohls, and Goodys advertise designer merchandise for a fraction of the cost in other division stores such asMacys. The difference in the clothing between the discount stores and department stores are those in the discount stores have flaws such as the size of the pants is not a true size for the designer, or the blouse is unevenly hemmed. Finding a wholesaler that sales designer clothing that is of true lumber is imperative for the success of Christinas Unique Clothing Store, buying merchandise that is less quality than the original design will cause the business to fail. As the company begins to grow, looking towards the future should be towards the environmentally safe or conscience production of clothing and accessories.As an opportunity to investigate in the environmental side of retail clothing sales, finding a designer that designs clothing and accessories from other clothing or materials can lead the business into a different direction two envi ronmentally and growth. There will always be that one or two patrons that are looking to save the environment and if the company can look to incorporate environmentally friendly designer clothing and accessories into the business, the business will be leading the future in clothing retail sales.For example, designer blue jeans pop off a designer purse a designer silk shirt becomes a new designer pajama top. Reusing material is not a new idea however, creating new items from high-end designer clothing to hold environmentally friendlier clothing or recycled designer clothing from the designer is, and if it is make solo for Christinas Unique Clothing Store the companys future is secured. In conclusion, Christinas Unique Clothing Store conducted an internal and external analysis using the SWOTT table (Fig 1. ), giving explanations on seven factors and named one factor to be considered as the major focus for each category. The SWOTT identified location and creativity in fashion as the strength and opportunity for Christinas Unique Clothing Store and identified mess a wholesaler for the merchandise as a weakness, and legal and regulatory issues as a threat while identifying environmental conscience as a trend for the company to focus for the future.As the strengths and weakness are examined it is evident for Christinas Unique Clothing to succeed finding a wholesale dealer that delivers designer clothing that are true high-end quality is vital to the companys success. The future success for the company is dependent on a designer convinced in saving the environment and the designer reusing materials from the designers line to create new items exclusively for Christinas Unique Clothing Store. SWOT AnalysisSituation being analysed Christinas Unique Clothing Store * * S1- outline * * * * * * * * S2-Structures * * * S3-Processes-and systems * * * * S4-Resources * * * S5-Goals * * * * * S6-Technologies * * * * S7-Innovations * * * * S8- leadership StrengthsS1 Locating the right come out for business is paramount understanding the costs in obtaining the perfect location will need to be strategically worked in order to increase customer exposure.S2 Location of building is important to ensure optimum exposureS3 intelligence how a business is ran and the process of a business financial direction is vital to running ones own business. S4 Internet and high quality stores for resale of clothingS5 Setting of goals to meet each quarter, the goals must be get-at-able and reviewed each quarter and new goals set.S6 Website, creating and updating important to successful complete and repeat businessS7 Long term goals for innovations such as new designer clothing locally madeS8 Leadership is important and can be a strength when applied correctly, management will need training WeaknessesW1 follow of building or rent may be too high in the beginning strategies will need to be in place to overcome this weakness to be successful. Location is necessary. W2 R esources for unique and high quality clothing and accessories at affordable prices that can be re-merchandised may become a problem if not handled correctly.W3 Goals not planned or met become weaknesses. W4 Poor planning, and managing, leads to failure. Strategies must be planned and followed through. W5 Creating a business on a culture that is not represented in the area will cause the company to fail. W6 Not recognizing an idea that can be lawfully protected can lead the business potentially to lose money-causing failure. W7 Leadership is important and without proper training and supervision can become a weakness. * * W1-Structures * * * * * * * W2-Resources * * * * * * * W3-Goals * * * W4-Strategic Capabilities * * * * W5-Culture * * * * * W6-Intellectual property * * * * W7-Leadership * * O1-Global * * * * * * O2-Technological * * * * * * * O3-Innovation * * * * * O4-Social * OpportunitiesO1-Internet sales will reach globally, giving the company an primaeval opportunity to es tablish clientele outside of the United States.O2-Technology is important for the company to stay abreast of the latest fashions and accessories and where to find those unique items for the companys storefront. O3- Being creative with fashion is what the clientele is looking for and what Christinas Unique Clothing Store is offering. O4-Interacting with clients and employees while creating relationships and bonds with the clients that will create repeat business. ThreatsT1-Legal and regulatory rules must be known and followed before the business can be opened and started.T2-Although the clientele is targeted towards the higher income class, economic times are still rough, can be a threat for a new business, and must be weighed. T3-Local stores analysis is needed to ensure the business success, targeting a limited income bracket limits the clientele however, the competitive stores in the area may offer something similar. T4-Most high-end clothing is not made of recycled clothing, en vironmental issues are becoming an important part of commerce, this can be an area that may need much research, and development as the store grows. * * T1-Legal and regulatory * * * * T2-Economic * * * * * * * T3-Competitive analysis * * * * * * * T4-Environmental * Figure 1. 1 SWOT Analysis (Thompson, 2006) References Schaefer, P. (2011). The Seven Pitfalls of Business Failure. Retrieved from http//www. businessknowhow. com/StartUp/business-failure. htm Sorella Boutique. (2011). Retrieved from http//collegetownmacon. com/? p=1681 Thompson, A. A. , Gamble, J. E. , & Strickland, A. J. (2006). Strategy Winning in the marketplace Core concepts, analytical tools, cases (2nd ed. ). New York McGraw-Hill.