The Use Of The Internet In Mar :: essays research papers

Computing (IT)- essayby matthew foote lead the lucre keep the U.K competitive in a world market, in terms of industry?Recently there has been emphasis for electronic business. judgement by IBMs recent advertising campaign you would be forgiven for thinking that set up a company website leads to instant profits. IBM s portrayal of a grandmother taking her olive oil business from rural Greece into global markets neatly demonstrates the emf of the internet for huge exposure and trade without the barriers of geography and at a lower cost. Unlocking this po tennertial for any business in the U.K and elsewhere is no easy matter. Although several large firms in the U.K are now do real impact through e-commerce, although examples of profits being made in piffling and medium (SME) sized businesss are few and far between.Even though the effects of the internet on U.Ks industry can only be predicted at this early stage, there have been incentives (rewards) offered to several SMEs genera ting business with their websites by the government. Firms with no more then 250 employees where asked to show how they had used e-commerce to increase power or to boost their sales. The average investment that created a profit among the ten regional winners was around 20000 pounds with the cheapest being 10000 pounds, all the companies testified to the need for right help.Such expense results from the need to have an aesthetically pleasing website which offers in depth analysis whilst maintaining a user friendly aspect. The site essential encourage people to explore and revisit and its presence on the internet needs to be developed, which generally requires the advice of a specialist.At present succession in the U.K the internet is used mainly for business to business legal action with less emphasis on customer intervention. One of the main reasons for this is the guide costs, a business will normally order batch which would appoint it worth date were as customers only deman d 1 or 2 goods. The idea of supplying customers with intangible goods, such as music, computing machine games/ programmes, software upgrades etc. is becoming increasingly more popular.A environ poll carried out across Britain based on 4000 calls found that while 39% of internet users have bought clothes by mail, only 13% would be willing to buy clothes on-line and only 2% have actually done so. 70% had never bought anything on-line - some(prenominal) assumptions can be drawn from these statistics i.