Tambrands Marketing Strategies and New Risky Advertisements Free Essay Example, 1250 words

Most marketing consultants suggest that Tambrands marketing strategy is a step which is heading in a positive direction; however, some marketing consultants restrain that tampons are one of the most challenging products to market globally. This is because the global expansion of tampons is challenged by issues relating to religious and cultural practices. Most cultures prohibit the use of these tampons hence creating a resistance to the global marketing. The great frontier of tampons is the third cluster; however, it could be the seductive noose of the global expansion goal. In the third market cluster, the company s new global campaign demonstrates a significant shift from other feminine protection product advertisements, which frequently show energetic and playful women fitted in white pants, performing such activities as biking or cartwheels, while tactfully asserting messages of comfort. The new campaign features local women talking frankly about what had been a taboo subject in many countries. Recently, an advertisement for third market cluster focusing on Brazil market, demonstrations a close-up of a tampon while the narrator chirps, It s sleek, smooth, and re- ally comfortable to use. Women in Brazil fear losing their virginity while using tampons. We will write a custom essay sample on Tambrands Marketing Strategies and New Risky Advertisements or any topic specifically for you Only $17.96 $11.86/pageorder now This misconception of information is not easily broken by a conventional advertising. The new Tambrands hopes to embolden a campaign advertisement and bring change in the Brazil market mindset. Second cluster market countries such as France, South Africa, and Israel are categorized in this cluster. Half of the women in this cluster of the population already use tampons, and they are well conversant with knowledge in relation to the tampons. However, the issue of virginity remains unresolved with a sizable portion of people believing in the misconception of tampons. Advertisements need to act appropriately through informative adverts to settle down the myths and capitalize on the developing market.