Evaluate and Recommend Advertising Media Options Essay

Evaluate and Recommend Advertising Media Options - Essay Example The assignment will also include advantages and disadvantages of different advertising media options. Identification of target market for the product, ideal communication media, and suggestions for marketing will also be included in the assignment. There are certain advantages and disadvantages of using different advertisement media options. Every option offers some advantages and disadvantages both. The table below will include pros and cons of using four advertisement media options like television, billboard, internet, and sponsorships. The organization under discussion is a fast moving consumer goods company that has been in the market for many years. The company has recently launched its anti germ hand washing product. The aim of the product launch is to cater to the needs of health cautious people, and therefore health safety will constitute a major theme in the marketing communication of the company. The main target market for this anti germ or anti bacterial hand wash is young children and teenagers. Parents and older people are also a major target market for the product. The target audience for this hand wash is health cautious people who want to make sure that they are germ free. This is why younger generation and middle aged men and women are the main target market. Also old people are also careful about their health and this is why they are also identified as a major target market for the product. Young women, who are mainly concerned for their skin beauty, are excluded from the target market for this product. The first advantage of using television is wider reach of the media because many people across the region watch television. The second advantage is the ease with which local audience can be targeted (Pleshette, 2012). The third advantage is attractiveness of the media. The fourth advantage is the ease with which effectiveness of the media can be measured. The fifth advantage is catering to different sets of target